first look: fashion for all branding concepts
Today I met with my genius team at Peters/Funaro, and they presented five concepts for my burgeoning non-profit, Fashion For All’s, identity. After a rather extensive brainstorming meeting, where I talked about the brand and its attributes — Fashion For All is serious organization that doesn’t take itself or the non-profit world too seriously, FFA’s vision lies in empowerment and opportunity; we’re a non-profit grounded in exuberance, energy, and unwavering passion — the guys came back with impressive, powerful concepts. We’re not simply thinking of what “looks” right or what’s aesthetically pleasing, we’re focusing on what best defines and articulates the brand. These initial images are the foundation for press materials, leave-behind brochures, web-design, and a blueprint for all the materials we plan to create - from stationary to t-shirts. They not only have to communicate the brand clearly, they have to be flexible in typesetting and all print/online applications. In short, this identity has to do a lot of work on multiple levels.
I have two favorites, but I was curious about your thoughts. Feel free to email me, or drop a comment below.