After a great deal of deliberation and terrific feedback, I decided to move forward with the wonderful f4a graphic treatment. Not only did I feel it was bold, fresh, and smart, the logo, along with the tagline: “What starts with fashion ends in opportunity,” speaks to my mission for the organization. To note, this image is merely one of many we’ll be using in our leave-behinds, brochures, and press materials, but I think it best enunciates our goal: to empower women in low-income communities with wonderful clothing, personal and professional resources, and opportunity.

Thanks to all who emailed and left feedback here on the blog, but on twitter, facebook, and in person. Thank you!

Note: This is a low-res, pdf image, sans tagline, but I couldn’t wait to reveal my decision!

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